Privacy Policy

Effective Date: Aug 1, 2025

RushLuxe, Inc. (“RushLuxe,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, mobile application, and related services (collectively, the “Services”).
By using RushLuxe during our beta testing phase or as a registered user, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide Directly
Account Information: name, email address, phone number, profile details.
Beauty Profile Data: shade matches, skin type, product preferences, and other beauty-related details you provide.
Payment Information: if applicable, billing information for transactions.
Communications: messages, feedback, or support requests.
b. Information We Collect Automatically
Device Information: device type, operating system, browser type, unique device identifiers.
Usage Information: pages viewed, features used, interactions within the app.
Location Information: if you enable location services.
c. Information From Third Parties
We may receive data from trusted partners, such as payment processors, analytics providers, or social media platforms when you connect your accounts.

2. How We Use Your Information

We use your information to:
Provide, operate, and improve the Services.
Personalize your experience, including product and service recommendations.
Power Lily, our AI beauty concierge, with accurate insights.
Communicate with you regarding updates, offers, and beta testing opportunities.
Conduct research and analysis to improve beauty inclusivity and service quality.
Ensure security, prevent fraud, and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal data. We may share information in the following cases:
Service Providers: with vendors who help us operate (e.g., cloud hosting, payment processors, analytics).
Business Partners: if you opt into promotions, collaborations, or partnerships (e.g., beauty brands).
Legal Obligations: when required to comply with law, regulation, or legal request.
Business Transfers: if RushLuxe merges, acquires, or sells part of the business, your data may be transferred.

4. Data Retention

We retain your information only as long as necessary to provide our Services or comply with legal requirements. You may request deletion of your data at any time.

5. Your Rights & Choices

Depending on where you live, you may have rights to:
Access a copy of your personal data.
Request corrections or updates.
Request deletion of your data.
Opt out of marketing communications.
Restrict or object to certain processing.
To exercise these rights, email us at [email protected].

6. Security

We use industry-standard security practices to protect your data, including encryption, access controls, and monitoring. However, no system is completely secure, and we cannot guarantee absolute protection.

7. Children’s Privacy

RushLuxe is not intended for individuals under 18. We do not knowingly collect personal information from minors.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new version on our website or app.

9. Contact Us

If you have questions or concerns, contact us at:
RushLuxe, Inc.
Email: [email protected]
Phone: (844) 458-5884
Address: 732 S 6th St, STE R, Las Vegas, NV 89101