WHAT’S THE ?

OUR
STORY

RushLuxe was founded by Krystle Toles, a stay-at-home mom, beauty lover & former nonprofit and logistics professional who was tired of choosing between self-care and convenience.

Built from a vision of luxury on demand, RushLuxe is a revoluntionary platform where beauty meets delivery. Whether its glam-on-the-go or skincare restocks, we bring beauty to your doorstep.

OUR STORY

RushLuxe was founded by Krystle Toles, a stay-at-home mom, beauty lover & former nonprofit and logistics professional who was tired of choosing between self-care and convenience.

Built from a vision of luxury on demand, RushLuxe is a revoluntionary platform where beauty meets delivery. Whether its glam-on-the-go or skincare restocks, we bring beauty to your doorstep.

RushLuxe is making beauty more accessible, inclusive, and convenient for everyone.
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OUR
MISSION

To redefine the beauty experience by delivering high-quality products and services directly to our users anytime, anywhere while empowering beauty professionals and small businesses to thrive.
To become the leading platform in on-demand beauty, where self-care meets innovation and community. We’re creating a future where beauty is always within reach – literally.

OUR
VISION

OUR MISSION

To redefine the beauty experience by delivering high-quality products and services directly to our users anytime, anywhere while empowering beauty professionals and small businesses to thrive.

OUR VISION

To become the leading platform in on-demand beauty, where self-care meets innovation and community. We’re creating a future where beauty is always within reach – literally.

CORE VALUES

Innovation

We blend cutting-edge technology with beauty for a seamless, modern experience.

Inclusivity

Beauty for all.
Every shade, every style, and person are welcome.

Convenience

From booking to doorstep delivery effortlessly.

Empowerment

We uplift beauty professionals, small businesses and users alike.

Community

We are more than a platform.
We are a movement committed to connection and support.

CORE VALUES

Innovation

We blend cutting-edge technology with beauty for a seamless, modern experience.

Inclusivity

Beauty for all.
Every shade, every style, and person are welcome.

Convenience

From booking to doorstep delivery effortlessly.

Empowerment

We uplift beauty professionals, small businesses and users alike

Community

We are more than a platform.
We are a movement committed to connection and support.

LEADERSHIP TEAM

KRYSTLE TOLES

FOUNDER & CEO

Visionary leader with a background in business management, logistics, and philanthropy. Krystle believes beauty should be as convenient as ordering takeout – and is building RushLuxe to prove it.

KRYSTLE TOLES

FOUNDER & CEO

Visionary leader with a background in business management, logistics, and philanthropy. Krystle believes beauty should be as convenient as ordering takeout – and is building RushLuxe to prove it.

DR. OLAOLU OLADEJO

CHIEF TECHNOLOGY OFFICER

Dr. Oladejo, an IT Program Manager and Agile Coach, drives tech innovation at RushLuxe with 10+ years of expertise in Agile leadership.

DR. OLAOLU OLADEJO

CHIEF TECHNOLOGY OFFICER

Dr. Oladejo, an IT Program Manager and Agile Coach, drives tech innovation at RushLuxe with 10+ years of expertise in Agile leadership.

DR. ELIZABETH DAVIS

CHIEF FINANCIAL OFFICER

With over 20 years of experience in financial leadership, Dr. Davis holds a Master of Accounting and a Doctorate in Psychology.

DR. ELIZABETH DAVIS

CHIEF FINANCIAL OFFICER

With over 20 years of experience in financial leadership, Dr. Davis holds a Master of Accounting and a Doctorate in Psychology.

WILLIAM DICKERHOFF

CHIEF OPERATING OFFICER

A key player in Lucid Motors’ journey to going public, William brings startup experience and operational excellence to RushLuxe.

WILLIAM DICKERHOFF

CHIEF OPERATING OFFICER

A key player in Lucid Motors’ journey to going public, William brings startup experience and operational excellence to RushLuxe.

MARK HAMILTON

CHIEF MARKETING OFFICER

Creative and strategic marketing leader with a background in graphic design and training program development at United Wholesale Mortgage.

MARK HAMILTON

CHIEF MARKETING OFFICER

Creative and strategic marketing leader with a background in graphic design and training
program development at United Wholesale Mortgage.

ALICIA SCHROEPFER

DIRECTOR OF HUMAN RESOURCES

Alicia brings a wealth of HR expertise and a strong background in people operations, ensuring RushLuxe is built on a foundation of trust, culture, and care.

ALICIA SCHROEPFER

DIRECTOR OF HUMAN RESOURCES

Alicia brings a wealth of HR expertise and a strong background in people operations, ensuring RushLuxe is built on a foundation of trust, culture, and care.

THE INTERSECTION OF CONVENIENCE,

TECHNOLOGY & GLAM

We don’t just deliver beauty products, we deliver a complete experience.
From AI-powered shade matching to on-demand services and personalized storefronts for local beauty professionals, we combine innovation with accessibility. Whether you’re booking a last-minute service or restocking your favorite brand, we make beauty convenient, empowering, and inclusive.

THE INTERSECTION OF CONVENIENCE,

TECHNOLOGY & GLAM

We don’t just deliver beauty products, we deliver a complete experience.
From AI-powered shade matching to on-demand services and personalized storefronts for local beauty professionals, we combine innovation with accessibility. Whether you’re booking a last-minute service or restocking your favorite brand, we make beauty convenient, empowering, and inclusive.

THE INTERSECTION OF CONVENIENCE,

TECHNOLOGY & GLAM

We don’t just deliver beauty products, we deliver a complete experience.
From AI-powered shade matching to on-demand services and personalized storefronts for local beauty professionals, we combine innovation with accessibility. Whether you’re booking a last-minute service or restocking your favorite brand, we make beauty convenient, empowering, and inclusive.