Our Team
Krystle Toles
Founder & CEO
As CEO and founder of RushLuxe, Krystle leads with vision, purpose, and a passion for redefining convenience in the beauty industry. With a background in business management, logistics, and philanthropy, she combines strategic insight with heart-led leadership. Krystle believes beauty should be as effortless as ordering takeout—and is building RushLuxe to make luxury self-care accessible, fast, and unforgettable.
Dr. Olaolu Oladejo
Chief Technology Officer
With over 12 years of experience in digital transformation, cloud strategy, and enterprise IT delivery, Olaolu drives innovation across government, finance, and healthcare. A leader in FinOps, cybersecurity, and Agile delivery, he aligns technology with business outcomes to achieve measurable impact. Known for his strategic clarity and execution excellence, he’s led multimillion-dollar initiatives and optimized cloud operations at scale.
Elizabeth Davis
Chief Financial Officer
Elizabeth is the Chief Financial Officer of Rushluxe, where she oversees all financial operations, including strategic planning, capital management, and organizational performance. She brings experience in financial leadership – both public and private sectors, with a record of strengthening fiscal accountability and operational efficiency. At Rushluxe, Elizabeth is focused on aligning financial strategy with the company’s growth objectives, ensuring long-term sustainability and success.
Roslynne Johnson
Chief Operating Officer
As COO of RushLuxe, Roslynne leads operations, strategy, and execution, partnering closely with the founding team to scale technology, products, and go-to-market efforts. With experience building and growing early-stage companies, they bring a disciplined, hands-on approach to transforming bold vision into luxury-grade consumer experiences. Roslynne is passionate about using technology and AI to make beauty more inclusive, personalized, and accessible.
Alicia Schroepfer
Chief Human Resource Officer
With a passion for people and a sharp eye for detail, Alicia brings deep HR expertise and a strong background in people operations to RushLuxe. A certified SHRM-CP professional, she excels at aligning human resources strategy with organizational goals. Her thoughtful, proactive approach fosters a culture of trust, inclusion, and care—ensuring employees thrive as the foundation of RushLuxe’s success.
Michele Johnson
VP of Accounting
With over 25 years of experience in finance and accounting, Michele brings expertise spanning professional services, SaaS, engineering, and healthcare. She has led multi-entity consolidations, GAAP compliance, and ERP implementations while driving strategic insights that strengthen financial performance. Known for her collaborative, results-driven leadership, Michele empowers teams, builds efficient processes, and partners with executives to fuel organizational growth.
Jake Starkey
Lead IT Operations/Frontend
As Lead Frontend Developer at RushLuxe, Jake directs the company’s technical vision across mobile and web platforms. A graduate of Utah Tech University with five years of industry experience, he serves as system architect, Flutter specialist, and team lead for RushLuxe’s growing tech division. Jake combines technical precision with creative problem-solving to build seamless, scalable experiences that power the brand’s digital foundation.
Donterrio
Chief Experience Officer
As Chief Experience Officer at RushLuxe, Donterrio fuses precision, creativity, and effortless elegance into every touchpoint. A certified product designer and award-winning creative director, he brings over 15 years of leadership in design, storytelling, and customer engagement. Recognized by the Chicago Tribune as “Chicago’s masterful storyteller,” he bridges artistry and innovation to craft experiences where beauty, speed, and simplicity unite.
Krystle Toles
Founder & CEO
As CEO and founder of RushLuxe, Krystle leads with vision, purpose, and a passion for redefining convenience in the beauty industry. With a background in business management, logistics, and philanthropy, she combines strategic insight with heart-led leadership. Krystle believes beauty should be as effortless as ordering takeout—and is building RushLuxe to make luxury self-care accessible, fast, and unforgettable.
Elizabeth Davis
CFO
Elizabeth is the Chief Financial Officer of Rushluxe, where she oversees all financial operations, including strategic planning, capital management, and organizational performance. She brings experience in financial leadership – both public and private sectors, with a record of strengthening fiscal accountability and operational efficiency. At Rushluxe, Elizabeth is focused on aligning financial strategy with the company’s growth objectives, ensuring long-term sustainability and success.
Michele Johnson
VP of Accounting
With over 25 years of experience in finance and accounting, Michele brings expertise spanning professional services, SaaS, engineering, and healthcare. She has led multi-entity consolidations, GAAP compliance, and ERP implementations while driving strategic insights that strengthen financial performance. Known for her collaborative, results-driven leadership, Michele empowers teams, builds efficient processes, and partners with executives to fuel organizational growth.
Jake Starkey
Lead Developer
As Lead Frontend Developer at RushLuxe, Jake directs the company’s technical vision across mobile and web platforms. A graduate of Utah Tech University with five years of industry experience, he serves as system architect, Flutter specialist, and team lead for RushLuxe’s growing tech division. Jake combines technical precision with creative problem-solving to build seamless, scalable experiences that power the brand’s digital foundation.
Dr. Olaulu Oladejo
CTO
With over 12 years of experience in digital transformation, cloud strategy, and enterprise IT delivery, Olaolu drives innovation across government, finance, and healthcare. A leader in FinOps, cybersecurity, and Agile delivery, he aligns technology with business outcomes to achieve measurable impact. Known for his strategic clarity and execution excellence, he’s led multimillion-dollar initiatives and optimized cloud operations at scale.
Donterrio
CXO
As Chief Experience Officer at RushLuxe, Donterrio fuses precision, creativity, and effortless elegance into every touchpoint. A certified product designer and award-winning creative director, he brings over 15 years of leadership in design, storytelling, and customer engagement. Recognized by the Chicago Tribune as “Chicago’s masterful storyteller,” he bridges artistry and innovation to craft experiences where beauty, speed, and simplicity unite.
Alicia Schroepfer
CHRO
With a passion for people and a sharp eye for detail, Alicia brings deep HR expertise and a strong background in people operations to RushLuxe. A certified SHRM-CP professional, she excels at aligning human resources strategy with organizational goals. Her thoughtful, proactive approach fosters a culture of trust, inclusion, and care—ensuring employees thrive as the foundation of RushLuxe’s success.
Roflynne Johnson
Chief Operating Officer
As COO of RushLuxe, Roslynne leads operations, strategy, and execution, partnering closely with the founding team to scale technology, products, and go-to-market efforts. With experience building and growing early-stage companies, they bring a disciplined, hands-on approach to transforming bold vision into luxury-grade consumer experiences. Roslynne is passionate about using technology and AI to make beauty more inclusive, personalized, and accessible.
Find Your Match - Fast
From shelves overflowing with options to algorithms pushing what’s popular—not what’s right for you—most people end up wasting time, money, and confidence on products that miss the mark.
At RushLuxe, we are innovating the beauty industry, by eliminating the guesswork and matching you with products tailored specifically for you —no fluff, no hype. Just smart, personal recommendations delivered instantly!